Huey Lewis and the News were spot-on when they said it’s hip to be square. Although square and rectangular watches have always been in the minority compared to their round cousins, their appeal endures.
The shape is both modern and pleasingly retro; at once classic and contemporary. Square watches are perfect if you’re in the market for something slightly unusual but still versatile and wearable. Ten of our favorite square watches are below.
In this best square watches article…
Cartier Santos de Cartier
There’s no better place to start this list than with the Cartier Santos de Cartier, which is not only one of the most iconic square watches ever, but straight-up the first wristwatch ever made.
Created in 1904 for the enterprising Brazilian aviator Alberto Santos-Dumont, the Santos de Cartier remains one of the most stylish watches one can hope to wear. The modern iteration is available in a wide variety of case materials and sizes. It also features Cartier’s QuickSwitch system: an invisible mechanism that blends into the structure of the case and makes it a cinch to swap straps – say from a classic leather strap to the Santos’ integrated bracelet.
Retail Price: AU$11,200
Rado True Square
Rado is an underrated Swiss luxury watch brand that specialises in ceramic watches. No prizes for guessing what shape their True Square watch is.
Crafted from Rado’s high-tech plasma ceramic (which is both incredibly scratch-resistant, light and biocompatible) and boasting an on-trend green sunburst dial, this comfortable and stylish square watch is an eye-catching timepiece that’ll set you apart from the pack.
Retail Price: AU$3,350
Glashütte Original Seventies Chronograph Panorama Date
Another underrated luxury watch brand with a killer square watch in its repertoire is Germany’s Glashütte Original, with their chunky but funky 70s-inspired Chronograph Panorama Date.
This is one complication-heavy watch. Not only is it a 12-hour chronograph, but it also boasts a large ‘Panorama’ date window (similar to those used by another prestigious German brand, A. Lange & Söhne) but a power reserve indicator elegantly integrated into the small seconds display at 9 o’clock.
Retail Price: AU$20,150
Casio G-Shock DW5600 Series
For a more affordable square watch, it’s hard to look past the 5600 Series Casio G-Shock. The 5600 Series is as close as you can get to wearing one of the original square G-Shocks from the 80s and despite its low price remains an incredibly stylish and capable timepiece.
While its feature list is somewhat basic by G-Shock standards, it’s got more features than most quartz watches on the market: a powerful backlight, chronograph and alarm functions… It’s also incredibly tough, shock-resistant and water-resistant to 200m.
Retail Price: AU$100
Bell & Ross BR 05 GMT
French brand Bell & Ross is famous for its square, aviation-inspired watches, so it’s hard to pick a favourite. We’ve gone for the new BR 05, which has a subtly curved design that’s both bold and sleek all at once.
Specifically, we’ve chosen to highlight the GMT variant of the watch, which is capable of displaying the local time in two different time zones. For a brand that’s all about aviation, it’s the perfect complication and one that’s an invaluable tool for both pilots and passengers alike. It also boasts a screw-down crown, sapphire case-back and a water-resistance rating of 100m.
Retail Price: AU$7,900
Continuing the French theme, luxury maison Hermès’ newest watch, the H08, is another great square watch that’ll definitely make you stand out – for all the right reasons.
A huge departure from the French brand’s typically restrained, artistic watch offerings and a real contender in the luxury sports watch space, the Hermès H08 features a 39mm cushion-shaped titanium case and the option of either a titanium bracelet or rubber strap, which looks particularly nice in signature Hermès orange.
Retail Price: AU$7,925
TAG Heuer Monaco
Worn by everyone from Steve McQueen and Max Verstappen to Chris Hemsworth and Will Smith, the TAG Heuer Monaco is probably the most famous square watch ever.
Particularly beloved by motorsports fans and named after the famous Monaco Grand Prix, its distinctive boxy case design now houses TAG’s in-house Heuer 02 movement, which boasts an 80h power reserve and 100m of water resistance.
Retail Price: AU$10,250
Apple Watch Series 7
Horological purists might scoff at the Apple Watch but the fact remains that it’s one hell of a smartwatch. It’s also square and pretty affordable, which is why it makes this list.
It’s onto its seventh iteration now but that doesn’t mean the Apple Watch is running out of tricks in the bag. Not only does it have the biggest display yet (with over 50% more screen area than the Series 3) but it’s got a tougher, thicker crystal; 50m of water resistance; an amazing suite of health and fitness apps; As well as a wide variety of case finishes and strap options.
Retail Price: AU$800
Jaeger-LeCoultre Reverso Classic
Now for something classic. It’s more rectangular than square, but the Jaeger-LeCoultre Reverso is too much of an icon not to make this list.
Not only does its Art Deco design make it stand out, but its signature rotating case – originally designed to protect the watch’s face against damage during a game of polo – is one hell of a party trick. Whilst it was originally designed as a sports watch, today it’s one of the most versatile and handsome dress watches you could hope to wear.
Retail Price: AU$20,600
Hublot Square Bang Unico
…And now for something completely different. A new, square take on their popular Big Bang model, the Hublot Square Bang Unico is a futuristic square watch that’s visually dramatic and high-performance.
This model combines a titanium case with a black ceramic bezel; rubber-tipped chrono pushers and crown; and is mounted on a grid-patterned rubber strap with a titanium deployant clasp. Powered by Hublot’s Unicon 2 in-house caliber, it has a 72-hour power reserve and 100m of water resistance.
Retail Price: AU$33,600